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World of Coca-Cola

Highlights / General details

The World of Coca-Cola is the only place where you can experience the fascinating story of the world’s best-known beverage brand in a dynamic, multimedia attraction.

Learn about the legend of the secret formula for Coca-Cola and see the vault where the formula is secured in our Vault of the Secret Formula.

Taste over 100 flavors from around the globe in our Taste It! beverage lounge, and take home a FREE commemorative 8-ounce bottle of Coca-Cola.

Experience our thrilling In Search of the Secret Formula 4-D Theater (3-D movie with moving seats).

Get an inside look at the bottling process in Bottle Works.

Give our 7-foot-tall and very friendly Coca-Cola Polar Bear a big hug.

See the world’s largest collection of Coke memorabilia in Milestones of Refreshment.

View works by artists such as Steve Penley, Haddon Sundblom and Howard Finster in our Pop Culture Gallery.

Take the excitement home with clothing, collectibles and gifts from the Coca-Cola Store.





Hours of operation

January through mid-June/Mid-August through December (last entry at 5 p.m.*), Sunday – Thursday 10 a.m. to 6:30 p.m.; Friday – Saturday 9 a.m. to 6:30 p.m.

Mid-June through mid-August (last entry at 6 p.m.*), Sunday 10 a.m. to 7:30 p.m.; Monday – Saturday 9 a.m. to 7:30 p.m.

Closed Thanksgiving Day and Christmas Day.


A typical visit lasts approximately two hours, however visit time will vary as part of the experience is self-guided.


121 Baker Street NW, Atlanta, GA 30313.

Parking Garage Address: 178 Ivan Allen Jr. Blvd, Atlanta, GA 30313 – 1807.

Participant restrictions

Children 2 and under admitted FREE when accompanied by a paid adult.


Parking is available in the World of Coca-Cola parking garage for a fee of $10 per vehicle per day. The entrance is located at the stoplight on Ivan Allen Jr. Blvd. between Centennial Olympic Park Drive and Luckie Street.

**All information requested must be supplied or booking is subject to automatic cancellation**

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Number of Passengers:

Limited Availability